The Challenge: Competing in a Saturated Healthcare Market Despite being a trusted orthopedic brand for over 40 years, Soundarapandian Bone and Joint Hospital had limited recall among digital-first audiences. While referrals and word of mouth brought in patients offline, their digital visibility didn’t reflect the depth of services or expertise they offered. They needed: A…
The Problem For decades, Dr. Ennapadam S. Krishnamoorthy, a pioneer in neuropsychiatry, has been transforming lives through his work at Neurokrish. His message – “Understand your brain. Unleash your mind.” — is both profound and urgently relevant in today’s world. To bring this message to a wider audience, Dr. Krishnamoorthy took a powerful first step:…
Objective: Strengthen brand identity, increase engagement, and establish Maxivision as a thought leader in eye care through creative digital campaigns. The Challenge Maxivision, a leading eye care provider, wanted to transform its digital presence and build a stronger emotional connection with its audience. However, traditional healthcare marketing often leans towards clinical and factual messaging, which…
Client: Trivitron Healthcare, a leading healthcare product manufacturer with a global presence. Challenge: Trivitron’s Newborn Screening, a crucial preventative measure for early detection of potential health issues in newborns, and raise awareness about its importance among expecting parents and healthcare professionals. Solution: Pixel Studios partnered strategically with Trivitron Healthcare and their existing agency to develop…
Challenge: Neuberg Diagnostics, a leading pathology chain, aimed to combat the rising trend of self-diagnosis and encourage patients to prioritize consulting a doctor first. Solution: Pixel Studios partnered strategically with Neuberg Diagnostics and the production team to create a multi-pronged #DoctorFirst campaign that went on to win the prestigious AHMP – Healthcare Marketing Maestros Award 2024 for…
Challenge Indira IVF, a well-established brand in North India, struggled to resonate with audiences in Southern cities like Chennai, Hyderabad, and Bangalore. Their northern identity hindered local connection, leading to low brand awareness and footfall. They needed a local agency to manage their entire South India promotions and digital marketing, focusing on: Vernacular Content: reate…
About the Client Anand Lab, a prominent diagnostics chain brand based in Bangalore, Karnataka, holds a legacy of 47+ years in the healthcare industry. As a subsidiary of Neuberg Diagnostics, Anand Lab boasts more than 120+ centres in Bangalore, serving a vast customer base of over a million. Their commitment to quality is reflected in…
The client we’re highlighting in this case study is Hitwin Healthcare, a strong player in the healthcare industry with considerable experience behind them. Hitwin wanted a major revamp of all their digital assets and collateral, let’s take a look into what we were able to do for this client. The Client Hitwin Healthcare Pvt Ltd…