Table of Contents
About Dvara SmartGold
Dvara SmartGold is a portfolio company of Dvara Holdings (formerly known as Dvara Trust) and a part of the Dvara Venture Studio cohort that supports entrepreneurs working towards large-scale systemic change in financial inclusion. Dvara Holdings has been pioneering initiatives that have impacted the financial lives of millions of low-income households in India, through policy research and investing in/supporting commercial efforts where there is a significant market gap.
As a part of their initiatives, Dvara SmartGold was launched in October 2019 as Micro-Savings platform that allows the customer to save in a familiar asset class – Gold, in the most convenient, secure, and cost-effective manner.
Their initial website lacked the luster of Dvara image & the company wanted to spruce it up to aid in their outreach program.
The Challenge
- Too slow to load
- Was not mobile responsive
- The UI / UX & the layout were outdated
- Content was outdated
- Lack of proper information on their services
Our Approach
At Pixel Studios, we believe that the website must align & support the business operations, connecting the organisation to their target customers through effective & engaging communication.
We follow the best practices for website design & development. The following steps were undertaken on approaching the web design project.
Discovery Meeting
We had detailed meetings with clients and other stakeholders to understand their products, offerings, what impact does it make to their customers.
We understood customers, target clusters, and their expectations in availing such services from the market.
Online Research
Site Map & Wireframe
Now, it comes to our client’s website. The new website took shape first with a detailed site map followed by a wireframe considering the important modules and space holders for communication. The important factor considered was the user flow of someone who requires their services immediately & those who are exploring this for future. We suggested adding a SIP Calculator for Gold purchases to have more engagement.
After a few iterations, we finalised the wireframe to move to UI Design.
Design Stage
- UI Screens of home page & other important pages like services & call to action
- Front End Development including user experience
- Copywriting that aligns with the communication style and tonality
- Designing and fixing the contact form
- Integration of 3rd party links/plugins like Google Map, Analytics and Social Media
- On-Page Search Engine Optimisation based on the top keywords used by industry, specific to Dvara and other long tail keywords
- Checking for mobile responsiveness
- Ensuring the speed of loading
Launch Stage
Post Launch
After the website launch, it’s important that we observe the site for performance. Monitoring the traffic, flow and form fills are important to see if the loose ends are connected in actual working scenarios to avoid any gaps.
The website is ensured to be fully functional & searchable by Google for the continued effort of Off-Page SEO. The client also signed up for continued maintenance to ensure that updates are made to the website on their products / services / offers etc. This also helps the website to stay updated and be Google-friendly thus, helping in higher rankings.
Result
- The average page visits increased by 3-fold
- The average time spent increased by 3.5 times
- The load time of the website was reduced by 50%
Conclusion
The website is our digital canvas to share what as a business we stand for, what can be offered, to whom & how. Many companies are releasing its importance to be business-sensitive rather than a stand-alone tool that’s irrelevant to actual business. The more aligned the website and its communication to the business, the more it makes sense to target customers who wish to find them online.
At Pixel Studios, we have taken this as a mission to help clients to bridge the gap between who they are & what their online presence is. If you feel that there is a lack of understanding of your target customers about what value you provide, reach out to us & we will help craft the messages that will ensure impact.
