SEO, three simple letters that you may have heard in digital marketing circles, but hardly dug down deep to understand what they truly mean. A true SEO strategy is one that essentially uses qualitative content principles and technical improvements to improve online traffic and rankings. However, the true essence of the SEO strategy only shines through when you are able to drive more web traffic, even as your competition remains stiff!
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ABOUT NIKITA CONTAINERS
Established in 1993, as a small manufacturing unit for aluminium tubes in Umbergaon, Nikita Containers have grown across geographies, manufacturing and packaging diverse goods and supplying to customers all over the globe. Their product range includes metal food containers, tin food containers, square and rectangular containers, round containers, cookie containers, confectionery containers, talcum powder containers and custom and decorative containers.
However, increased competition in the market had left a dent in their growth. Poor market visibility had stolen a share of their market pie, especially in Tier 1 cities. Given this scenario, could the 25-year old pioneer in manufacturing & supplying tin containers overtake competition in specific locations and become the market leader once again, with a cost effective digital marketing approach? We were about to find out.
OUR SEO EXPERTISE
Our team of SEO marketers, analysts and consultants brought together their best minds to set some of the most relevant goals for the client: reducing bounce rate, getting backlinks, increasing organic traffic, improving page speed and so on.
The challenges that lay in front of us included:
- NIL Keyword positions
- No Local optimization
- Low Website traffic
- Lack of on-page SEO
- Unstructured Content
- Lack of online leads
We identified the Key Goals for SEO to be as follows:
- Targeted keywords in first page (30 % of keywords on 3 months, 100 % on 6 months)
- Increasing website traffic month-on-month for desired TA
- Reducing the bounce rate
- Improve user experience on website
- Increase the backlinks based on domain authority
- Upgrade website to match Google algorithm updates
- Google business profile creation and optimization
- Increase Web Enquiries
What followed was a plan of action that was implemented with great attention to detail.
We optimised the internal linking structure of the website to keep visitors hooked on for longer, with strong references to business-centric / product-centric and buying-intend phrases.
Improved On-page SEO was implemented in all pages for enhanced user experience and higher web enquiries, by giving special focus to the widest range in product catalogues and manufacturing along with appropriate CTAs.
Increased backlinks with high domain authority were added to improve the website’s traffic by 15% month-on-month.
Improved page loading speed gave way to reduced bounce rate, increased page views, increased dwell time, improved conversion rate and higher organic ranking.
Website upgrades in line with Google’s Algorithm updates enhanced the site’s performance from time to time, thereby bringing about a huge improvement in content rankings.
Google Business Profile was created and a dynamic snapshot of the business showcased best features, thereby enabling potential customers to quickly find and engage with the client — all from the SERP
Lead by a passionate and result-oriented team of SEO experts, we were able to deliver as follows:
- The average website visit duration of the audience increased from 1 min to 8 mins
- The website’s traffic increased from 500 to 6000 over a period of six months
- Impression and clicks increased by 80%
- 30 keywords have been listed in Google’s SERP
- Website leads increased by 2x
IN A NUTSHELL,
Most digital marketing gurus would agree that a website should start seeing first results from SEO within a minimum period of 6 months. It’s true that the letters SEO are no magic. Do not expect to see instant gratification, look at it as a journey.
But once you have the right SEO strategy in place, you will start seeing the impacts of your SEO efforts within 6 to 12 months. You can also look at investing further in SEO if you are happy with what you see.
If you would like to know more about how long an SEO strategy takes to show good ROI, walk into our office and meet our experts.