Table of Contents
About The School
Founded on 26th April 1984 by the Amalorpavam Educational Welfare Society, Amalorpavam School started its journey in a humble rented building in Puducherry with just 30 students. Over four decades, the school has transformed into one of Puducherry’s premier educational institutions, renowned for its modern facilities, exceptional teaching standards, and the highest student strength in the region. Driven by its inspiring motto, “Perseverancia Vincit Omnia” (Perseverance Conquers Everything), Amalorpavam School continues to overcome challenges to provide unparalleled quality education.
Despite its rich legacy, the school faced challenges in attracting new enrollments in the digital age. That’s where Pixel Studios stepped in to implement a robust SEO and Digital Marketing strategy.
Challenges Faced
- Declining Enrollment Rates: Struggled to attract new students.
- Low Online Visibility: Poor search rankings limited website traffic and awareness.
- Outdated Website Content: Content did not resonate with modern parents’ expectations.
- Target Demographics: Difficulty reaching the right audience within specific localities.
The school needed a strong online presence to re-establish its leadership and appeal to parents searching for the best schools in Puducherry.
Our Objectives
- Increase Website Traffic by 50% within six months.
- Generate 100+ Monthly Inquiries through organic search and paid campaigns.
- Rank on the first page of Google for location-specific keywords like “Best school in Puducherry” and “LKG admissions Pondicherry.”
Drive growth in student admissions through targeted digital marketing strategies.
Our Digital Marketing & SEO Strategy
To address Amalorpavam School’s challenges, we implemented a structured and results-oriented approach:
1. Keyword-Targeted Website Optimization
- Focused on high-intent location-based keywords
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- We focused on two types of keywords – Admission Focused and School Focused .
-
- School Focused Keywords – We
identified keywords with good search volumes where parents searched for schools in and around
Pondicherry. We chose Keywords like…
- Best School in Puducherry
- Nursery School in Pondicherry
- Higher Secondary School in Pondicherry
- School Focused Keywords – We
identified keywords with good search volumes where parents searched for schools in and around
Pondicherry. We chose Keywords like…
-
- Admission Focused Keywords – The
next set of keywords we focused was on admissions. Keywords like
- LKG Admissions Pondicherry
- Higher Secondary School Admissions Puducherry
- Admission Focused Keywords – The
next set of keywords we focused was on admissions. Keywords like
- Optimized meta titles, descriptions, and on-page content to improve search rankings.
2. User Experience (UX) Enhancements
- Improved the school’s website page speed for faster load times.
- Ensured mobile responsiveness to cater to parents browsing on smartphones.
- Simplified navigation with clear Call-to-Actions (CTAs) like “Call now” and “Admission Enquiry.”
3. Content Marketing for Parents
- Developed an informative blog section with topics tailored to parents' interests:
- Educational trends
- Parenting tips
- Importance of holistic learning
- Consistently published keyword-focused blogs to improve organic traffic.
4. Targeted Google Search Ads
- Launched Google Search Ads campaigns focused on high-performing search terms.
- Ads were hyper-targeted to parents in Pondicherry looking for school admissions.
- We had a specific landing page to drive visitors into leads.
- The campaign was successful, and we generated qualified leads at a very low cost per lead for the client.
5. Data-Driven Adjustments
- Monitored campaign performance using Looker Studio.
- Adjusted strategies in real-time based on insights to improve CTR (Click-Through Rate) and lead conversions.
Results & Success Metrics
The combined power of SEO optimization, user-focused website enhancements, and targeted Google Ads delivered measurable and impactful results:
- Website Traffic: Increased by 60% within six months.
- Lead Generation: Generated over 200+ inquiries per month through organic search and paid campaigns.
- Admissions Growth: Achieved a remarkable 35% year-over-year growth in student admissions.
- Top Rankings on Google
- a. Best School in Pondicherry – Top 5 Positions
- b. LKG Admissions Pondicherry – Top 5 Positions
- c. Higher Secondary Admissions Pondicherry – Top 5 Positions
- d. Nursery School in Pondicherry – Top 5 Positions
By targeting the right keywords and providing engaging, informative content for parents, Amalorpavam School successfully positioned itself as the go-to educational institution in Puducherry.
Amalorpavam School’s success story highlights the power of a strategic SEO and digital marketing approach. By understanding parent expectations and enhancing the school’s online presence, we achieved remarkable growth in website traffic, inquiries, and admissions.
At Pixel Studios, we believe in delivering results that matter. Our expertise in SEO, content marketing, and paid campaigns enables us to help educational institutions like Amalorpavam School thrive in the digital space.
Looking to boost your school admissions and online presence? Let’s work together to create a winning strategy for your school!
