Table of Contents
Introduction: From Invisible to Indispensable in Medical Device Search
Akas Infusions, a trusted name in the medical infusion pump industry, was struggling with minimal online visibility beyond its brand name. Despite offering world-class infusion systems, the website had virtually no presence on search engines for generic, high-intent, or product-related keywords.
To make matters worse, the site had recently suffered a malware attack, severely damaging trust signals, crawlability, and user experience. The SEO infrastructure was outdated, content was missing or underdeveloped, and the site lacked essential technical elements that search engines rely on to rank content.
At Pixel Studios, we stepped in with a comprehensive SEO strategy—not just to fix what was broken but to build a strong, scalable foundation for long-term organic growth.
Key SEO Challenges Identified
1. Limited Online Visibility
- The website was ranking only for brand-related searches, mainly through the homepage.
- There was zero organic reach for buyer-intent keywords, like “volumetric infusion pump manufacturers” or “authorized infusion pump distributor.”
- Product pages were invisible in search, missing out on high-conversion traffic.
2. Technical SEO Roadblocks
- The site had been infected with malware, damaging trust and SEO performance.
- No schema markup, missing meta and header tags, and poor crawlability affected both search engine understanding and user trust.
- Blogs were not being indexed properly, failing to meet E-E-A-T standards (Experience, Expertise, Authoritativeness, Trustworthiness).
3. Content Gaps & Infrastructure Issues
- There was no blog section—eliminating opportunities for keyword growth, topical relevance, and authority building.
- Internal linking was weak, and the overall site structure was not optimized for organic discovery or navigation.
Our SEO Strategy & Actions Taken
1. Website Revamp and Security Overhaul
The first step was addressing the malware-infected infrastructure. We rebuilt the website to ensure security, crawlability, and search compatibility. This overhaul laid the groundwork for all further SEO improvements by restoring trust and improving technical health signals.
- Malware Removal and Website Recovery: We scanned and cleaned the infected website to eliminate all security threats. By restoring site integrity and securing the backend, we re-established search engine trust—vital for improving crawl rates and removing security warnings from search listings.
- SEO-Friendly Restructuring: We restructured the entire site architecture with a clean URL hierarchy, better content placement, and logic-based internal linking. This improved user navigation and allowed search bots to index content more efficiently.
- Redirection and Crawl Consolidation: Using 301 redirects, we fixed broken URLs and redirected outdated or harmful links to relevant pages. This ensured that all previous SEO equity and user traffic were preserved and re-routed properly.
2. Technical SEO Foundation
With a secured website in place, we focused on building a strong technical SEO backbone. This included implementing structured data, on-page tags, and performance optimizations to make the website search-engine friendly and future-ready.
- Schema Markup for Enhanced SERP Visibility: We added structured schema data for products, organization details, and contact information. This helped search engines display rich snippets like ratings and product features, improving click-through rates and visibility.
- Meta Tag and Header Tag Optimization: Each landing and product page was updated with relevant meta titles and descriptions to align with user search intent. We also fixed inconsistent header tags (H1s, H2s), ensuring semantic clarity and better content flow for search engines.
- Site Speed and Core Web Vitals Enhancement: We implemented WP Rocket and other performance plugins to compress files, enable browser caching, and reduce server response time. The improvements elevated mobile performance from a dismal 2 to 67 and desktop from 19 to 96.
- Indexing and Sitemap Management: We submitted updated XML sitemaps to Google Search Console and monitored crawl status. Pages were resubmitted as needed to resolve indexing errors, ensuring faster discovery and crawling of new content and blogs.
3. Content Strategy and Blogging
To address topical gaps and support long-term organic visibility, we introduced a content strategy centered on informative, keyword-rich blogs. This not only brought in traffic but also strengthened Akas’ expertise and trustworthiness in the medical devices space.
- Launch of a Dedicated Blog Section: We created a dedicated blog section to post search-optimized, industry-relevant content. This was a major shift from their static content structure and allowed for targeting a broader keyword base.
- Consistent Blogging with SEO Intent: Akas Infusions committed to publishing two optimized blogs per month. Topics included both generic and highly specific terms (e.g., infusion pump features, compliance standards, distributor guidelines) to attract both top-funnel and conversion-ready users.
- E-E-A-T-Compliant Content Creation: Content was crafted with a strong emphasis on Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) framework. Articles were supported with expert insights, product data, and external citations to meet quality thresholds and aid indexing.
- Strategic Internal Linking from Blogs: We linked blog posts to key product and service pages to enhance crawl paths, improve time on site, and pass authority to high-value commercial pages—creating a seamless journey from awareness to action.
4. Keyword Strategy and SERP Optimization
A solid keyword framework was essential for visibility beyond brand terms. We adopted a multi-layered keyword strategy aimed at boosting visibility across core products, regional markets, and emerging SERP features like AI Overviews.
- In-Depth Keyword Research for Intent Mapping: We conducted comprehensive keyword research to identify terms across the buyer journey—from discovery (e.g., “what is a volumetric infusion pump”) to conversion (e.g., “best infusion pump distributor in India”).
- Optimization of Core Pages with Target Keywords: Landing pages and product descriptions were rewritten to include high-value, buyer-intent keywords, ensuring relevance to what real buyers were searching for, both locally and globally.
- Location-Based SEO Enhancements: To target institutional buyers and hospitals across regions, we optimized content for geo-specific search queries. This included city- and country-specific service mentions to improve local discovery.
- Preparing for Google AI Overview Inclusion: Content was structured for clarity and accuracy to improve chances of being pulled into AI-powered SERP features. We ensured summaries, bullet points, and schema-supported answers were part of every high-intent page.
Highlights of SEO Success
Traffic Growth
The overall website traffic increased by 181.94%, reflecting a major turnaround in discoverability, session duration, and engagement.
Keyword Rankings
- 15+ high-intent keywords are now ranking on page one of Google, including competitive product terms.
- The homepage is no longer the only entry point—product pages and blogs are now organically driving traffic and visibility.
Improved Search Engine Perception
- Blog content now meets Google’s E-E-A-T and Helpful Content standards, improving indexing and long-term visibility.
- Akas Infusions is being considered for inclusion in Google’s AI Overviews, indicating strong alignment with future SERP trends.
Conclusion: Laying the SEO Foundation for Long-Term Medical Industry Leadership
Through a holistic strategy encompassing technical SEO, content marketing, keyword optimization, and infrastructure cleanup, we helped Akas Infusions go from invisible to influential in the medical SEO landscape.
The brand is now not only ranking for relevant buyer-intent queries but also positioned for long-term visibility and authority as Google evolves.
At Pixel Studios, we don’t just optimize websites—we build sustainable SEO ecosystems. With a scalable SEO foundation now in place, Akas Infusions is primed for future growth, competitive visibility, and continuous content authority in the infusion technology space.
Call at 080 6919 3462
(or)
