corporate identity
When It All Turned Viral Marketing
Dec 6th
There are nearly 3 Billion people hooked on the Internet. For every single requirement that arises in today’s world, we tend to turn towards Google.com. The reason why viral marketing is taking off in a big way is because of the same reason. Business organizations offer solutions to customers. They have followed the patterns of consumer behavior all the way to the internet. Thus, we find this marketing technique being applied across a gamut of business organizations and other institutions.
Tips for a Successful Viral Campaign
Tip 1
Funny, comical yet thought-provoking Viral Campaigns have a better chance of spreading faster than traditional marketing and promotional media.
Tip 2
It is very crucial that brands have to be themselves. Duplicating others’ thoughts or concepts will undoubtedly not make the cut to any further extent. Brands must embrace their individuality and gain the trust of their consumers in order to let the people relate to them on a more personal ground.
Tip 3
The platform of viral marketing is highly dynamic. There is always something new in the internet to make communication better. Keep in touch with the new updates on the internet.
Tip 4
It is also important to watch the interest of the internet users. As these interests are susceptible to change any minute, this is crucial as well.
Pixel Studios is a radical digital agency which worked on varied projects for over 10 years starting from domain / hosting solutions, content development, website design, e-commerce solutions, corporate identity, brochure design, 2D animation, 3D modeling, company profile, corporate presentations to CDROM development.
Facebook for Digital Communication
Nov 8th
Everyone says that Facebook offers unlimited business opportunities online. How far is this true? Is it applicable to every business? Well, Facebook is not the right platform for growing your brand unless there are people who can recognize you. This is because, only when people know you or your brand they will join you and help you spread your name.
It might look good to see your Facebook Page filled with wall posts and likes, but if it does not provide your business the momentum it deserves, than it is definitely a waste of time and resource.
Facebook can definitely be a part of your digital campaigning strategy. FB can be a multi-purpose tool once you know how to use it. It can help you to
- Channel your content
- Sending your brand message
- Fostering customer relationship
You can use FB to track down your future customers, identify and study the behavioural pattern of your target audience, and enabling quick communication with them. It is a good medium to carry out market research and consumer behaviour.
Facebook will continue to grow in the near future and so does the opportunities you can avail from it. A professional SMO company can give you the apt guidance that will suit your brand the most.
Pixel Studios is the No.1 digital agency in India providing effective internet marketing solutions to clients. We offer SEO, SMO support, website designing, graphics designing, 3D animation and corporate presentation and more.
Branding Websites
Nov 4th
You brand your product with great care, why not reflect it in your website? Like your product, your website also requires branding. Below are some points you would like to remember:
- Is your brand name easy to understand and pronounce? You wouldn’t want your target audience to ignore your brand to avoid the hassle of getting your name right.
- Tell what you sell through your slogan, if not through your logo. Don’t keep viewers waiting to learn about you till they read the last line of your content.
- Make sure your website unite all the elements of branding. The logo, Icon, Favicon, should be of the same style. (Usually the logo can be made into Favicons and Icons)
- Don’t ignore your Favicon which is viewed beside your URL. It is used as an icon for bookmarked links.
- Use your web mail id as your contact e-mail id. It is far better than using the free e-mail id you can create. It serves as free advertising as well.
- You must handle your website branding in the content. A well written welcome page/About Us page will have an overall positive impact on your website.
- Add a FAQ page which will make it easy for the viewers to find answers to their doubts. This will add reliability to your website.
- Try to carry forward the same colour, font type, designs in all your links so that your website will have consistency.
A professional web design agency is the best to guide you through website creation process. With quality experience and professionals at the backstage, web design agencies can offer quality services.
Pixel Studios is India’s No.1 digital agency offering high quality marketing communication solutions and designing ideas. The reliable team of experts here, offer the finest solutions in branding, internet marketing, corporate presentation, web designing, branding, animation, SEO and SMO services.
Planning your Product Presentation
Nov 1st
A brief introduction about our company and product, speaking hundreds of benefits of your products, pointing out the drawbacks of your competitors, explaining the tools, mechanism and other attributes of your product verbally… is this how your product presentation designed? This is the usual format/mistake that most of the companies follow. People are very familiar with such presentations and it is not going to interest them anymore. Customers now have the brains to understand that every producer will have many ways to convince them and to cut through their mind sets is not an easy task.
To persuade your target audience, you must first create a believable image – about yourself and the product. What will interest your audience? – this is the question you must answer before beginning the pre-production. Even if your product is astonishingly superb, you must think from the customer’s point of view when you want to make a product presentation.
If you reach the idea of PowerPoint presentation, don’t stop. Keep thinking for better ideas. PowerPoint presentations were a good option till a few years ago, not any more. People have lost interest in the monotonous PPTs they have to go through to understand the new product.
There are new approaches to introducing and selling your products. Your product presentation can be approached in new methods. One of the best way to do so is to demonstrate how your product look, what it feels like, how to use it etc. If showing is more powerful than telling, then definitely watching is going to be better than the rest. Such a presentation gives you more options. Once you create such a presentation, you can upload it in Youtube, or incorporate it in your website or send it across to your target audience or simply air them on TV.
Pixel Studios is a digital agency offering world class solutions for business communication. We provide specific solutions for you problems through 2D, 3D animation, product presentation, website designing, branding, internet marketing, corporate identity building, and more.
Brand Aid – Points To Increase Online Branding
Jun 9th
The brand dwells inside the hearts and memories of consumers, clients, prospects and the general pubic as a whole. It is the accumulated amount of the experiences, beliefs and perceptions, which influence and persuade people to acknowledge a few brands as their “Favorite Brand”.
1. Investigate your audience: In today’s world, everyone is hooked onto their computer or accessing the internet through any of their smart phones. The online branding consultants must investigate their pattern of exploring the internet. This will help the organizations to take prompt brand strategies.
2. Give your brand a voice: Every brand has its own set of unique selling points. They are designed to be distinct. The brands have the prime objective of conveying a special set of messages. Thus, it is the role of brand consultants to offer the brand a voice to convey their messages.
3. Balance your online media mix: The media mix online is exceptional in its own way. There are various platforms offered by the internet in order to post and advertise the brands. Every customer segment can be targeted by choosing the right online media mix.
4. Optimize Your Social Media: Social search is a vital ingredient of the general social media strategy for any business. A successful social search strategy extends the scope of your business as a huge number of users see your business profile while surfing for information on social networks such as Orkut, Linkedin, Twitter and Facebook.
Pixel Studios is an online digital agency which offers A to Z services (online and offline) including web design, web maintenance, offline interactive media services, 3D and 2D animation and many more. Pixel Studios has been actively participating in various online brand marketing (internet marketing) as well.