Table of Contents
Overview
Shraddha Children’s Academy, a CBSE school in Chennai, partnered with us to improve their digital discoverability and drive more admission enquiries through organic search. Instead of taking a spray-and-pray approach, we focused on strategically identifying high-intent keywords, and then systematically optimized the site and content to win those searches.
Our approach was simple yet methodical:
- Find the right keywords.
- Create and optimize content that answers real parent queries.
- Earn backlinks to build trust.
- Focus on Page 1 rankings that convert.
Our Strategy: SEO Ground-Up
Step 1: Identifying the Right Keywords That Matter
We began with an in-depth keyword research process focused on understanding:
- What parents in Chennai were searching for
- The specific queries around school admissions, CBSE education, kindergarten choices, and Class 11 streams
- Seasonal search behavior around admission months
From this, we identified 15 core keywords that showed a mix of local, generic, and mid-funnel buyer intent, such as:
- “Best CBSE schools in Chennai”
- “Kindergarten in Chennai”
- “CBSE schools near Tambaram”
- “Class 11 admissions in Chennai”
These keywords became the foundation of our SEO campaign.
Step 2: Creating & Optimizing Content for Page 1 Rankings
With the keyword targets locked in, we focused on developing content that directly addressed user intent. We optimized both existing landing pages and launched a blog series that aligned with seasonal and evergreen search demand.
Blog Topics Aligned with Search Intent:
- “CBSE Admission FAQs” – targeted consideration-stage queries
- “Preschool Admissions in 2025” – timed around academic cycles
- “Choosing the Best Play School in Chennai” – localized search visibility
- “How to Choose the Right Stream in Class 11” – decision-support for senior classes
- “AI for Learning” – thought leadership that supported expertise signals
We ensured each piece was on-page SEO optimized, internally linked to priority landing pages, and written to Google’s helpful content and E-E-A-T standards.
Step 3: Strengthening Domain Authority Through Backlinks
While the content helped us match user needs, backlinks helped us earn trust from search engines. We doubled the backlink profile through:
- Outreach to local educational directories
- Guest blogging on parenting and school advice platforms
- Submission to high-authority school listing websites
- Sharing blog content to attract organic reference links
This off-page work helped Google see Shraddha’s website as a credible, trusted source in the education space.
What We Achieved: Measurable SEO Success
| KPI | Achievement (2023–24 to 2024–25) |
|---|---|
| Website Traffic | Increased by 124× |
| Page 1 Keyword Rankings | 13 keywords now ranking on the first page |
| Admission Enquiries via Web | Increased by 458× |
| Backlink Count | Increased by 2× |
| Calls | Increased by 2.7× |
Key Takeaways
- Keyword-first SEO works. We didn’t chase rankings—we built around search intent that mattered most to the school’s growth.
- Content converted awareness into action. Blogs and landing pages helped visitors become leads.
- Authority mattered. Strategic backlinks reinforced trust and helped us climb the SERPs faster.
Conclusion
Our strategic SEO approach transformed Shraddha Children’s Academy from a digitally underperforming school site to a top-ranking, admission-generating digital asset. By starting with keyword intent, delivering value-driven content, and building domain credibility through backlinks, we achieved sustainable search performance that drives real business growth.
As a team with deep expertise in SEO for education, Pixel Studios brings more than just tactics—we bring strategy led Marketing, enabling us to align every digital move with what truly matters: enrolments, visibility, and trust.
If you’re an institution looking to scale your digital presence with search-backed strategy, let’s talk.
