Table of Contents
The Scenario
Trivitron Healthcare stands as the largest medical technology company of Indian origin offering 360 degrees solutions in Laboratory Medicine, Imaging – Ultrasound Machine, Critical & Cardiac Care, Operating Room, and Ophthalmology along with providing expert consulting services.
The Challenge
As an international brand, Trivitron needed to establish a strong brand presence online via Social Media (Facebook, Twitter, LinkedIn ) & Blogging. An increase in traffic to the website, along with continuous web support and maintenance were also their demand.
The Strategy
Understanding the customer’s world
Trivitron Healthcare is totally targeted to healthcare providers and categorizes itself as a B2B business. It is tough to segregate the audience here, as the healthcare industry is vast and global. We also understood mailers will play a prominent role in reaching the B2B crowd.
Setting the right target audience
Right from the beginning, Facebook, Twitter, and LinkedIn were given utmost importance. However, being an all-around digital marketing agency along with offline advertising support from our sister concern, we were able to crack the shell by working together. In LinkedIn, top healthcare groups were targeted and the posts were shared with them.
Paid Campaigns with better ROI
Regular page and post promotions with concept-driven posts reached the audience virally. Promotion of Trivitron’s presence at the Arab Health Conference in targeted places like UAE garnered better results and relevant audience engagement. With Google Adwords, SEO we were able to generate potential leads regularly for niche products.
The Results
Brand Engagement
The traffic to their website constantly increased with the help of Facebook, LinkedIn, and Google Adwords. The overall traffic increased from 4000 hits to 16000 hits monthly. Necessary page and content, image modifications were done to reduce the bounce rate to 34%.
Overall Growth
The LinkedIn page stands strong with 1k followers, while the Facebook page has 20k fans. Regular engagements are happening on both Facebook and LinkedIn. The overall online presence of the brand increased rapidly within a span of 10 months and their digital platforms evolved as a 2-way communication medium.
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Originally Published on: Jun 29, 2016 @ 17:47, updated Dec 07 2020
