Many entrepreneurs think “ Why start an eCommerce business ?”, when in fact the ideal question should be “How do I launch my eCommerce business”?while co-existing and thriving in a post pandemic world. For starters, it is one way in which your business could stay resilient in volatile market environments while you ensure that your passion to serve your customers and society stays intact.
The success of your ecommerce business, however,lies entirely on the flexibility of your brand vision, the scalability of your business, the functionality of your products at a time of crisis, and most importantly the wavelength you share with your evolving customer and his buying preferences and spending habits.
Here are 6 reasons whyyou should start an ecommerce business this 2020:
eCommerce Is the Future
COVID-19 has brought in industrial, behavioural and technological changes around the world. These changes are reaching far out and wide to include retail markets that are currently witnessing a splurge in online shopping patterns on ecommerce platforms. With no sign of the pandemic coming to a near end, ecommerce is clearly emerging as the near and distant future of all shopping experiences.
Now is the right time to make that choice and plan on expanding and diversifying your business by taking turning your brand into an online experience for your customer.
The time is here and the time is now to start an ecommerce business.
It Is Easy to Set Up
There is no overhead or operational cost involved like a physical store. All you need is a good website with marketing tools, a dedicated website building team and social media team that regulates content on a timely basis. Update your ecatalogue with loads of new products meant to captivate your target segment of audience and boom, you are up and running for sales.
There are many economical eCom website builders who can craft an aesthetic eStore for your business in no time.
It Is a Practical and Scalable Business Model
If you are into this venture for the first time, the timing couldn’t have been better with thousands of prospective customers on the net. You have the liberty to invest wisely, scale it up a notch to expand your footprint across domains.
Attract as many customers across the net in a very short span of time. Now, that’s an offer that you would never refuse. Based on your success, you can make acquisition and expansion plans as well.
The advantages of having an eCom store are countless. It will provide flexibility to your customer based on his needs, choices and payment modes. The more the choices of products, the more he is informed in his buying decision.
As they say, knowledge is power, utilize that saying to your advantage with an eCommerce store. It is an investment that reaps rich rewards with time.
Cost Effective in a Way
The products on sale in an eCom store are fresh from the factories/warehouses. Once an order is placed, the product gets shipped directly to the customers, and there is no middle men involved except the eCommerce platform. Whereas, in a retail store product, there are a lot of middlemen and delivery channels involved which determine the price of the product.
This is the undisputed truth about retail store prices, which can be easily reduced by purchasing in an online store. It is a smart choice to make.
Digitally Savvy Nation
The majority of the population is now exposed to the internet and the number of online shoppers have constantly been on the rise. Never has been a better time than now to tap this potential of online shoppers. With websites, dedicated apps on smartphones and tablets, online shopping has defined a new hobby in today’s world. Their influence in our day to day life has been so immense that it is an essential app in our smartphones. eretailers should make a note of this to broaden their customer base.
In conclusion, There are many more reasons waiting to be listed out on why you should start an eCom store for your business.
Now the question is “What is your excuse for not starting one?”
Originally published May 16, 2020 11:00:00 AM, updated May 28 2020