Client: Akas Infusions (Akas Medical) Sector: Medical Device Manufacturing / Infusion Technology Services: Website Design, Technical SEO, Content Marketing, Digital Marketing for Medical Devices
Table of Contents
About the Client
Akas Infusions is one of India’s leading manufacturers of syringe and volumetric infusion pumps, serving hospitals, clinics, and healthcare institutions across the country.
- Strong product portfolio spanning infusion systems, blood and fluid warmers, DVT pumps, and related medical equipment
- Established credible offline reputation as a trusted name in the medical device space
- Despite world-class products, the brand had virtually no presence in search results beyond its own name
- The website had been compromised by a malware attack, leaving the digital foundation severely damaged
- Strong offline credibility was failing to translate into digital visibility or qualified leads
The Challenge: A Credible Brand with Room to Grow Online
When Pixel Studios stepped in, the goal wasn’t just typical SEO tuning. The client had an incredible offline reputation, but their digital presence didn’t reflect it yet.
The Visibility Gap
- The website mostly ranked for its own brand name, with the homepage doing all the heavy lifting.
- High-intent search terms like "volumetric infusion pump manufacturers" or "authorized infusion pump distributor in India" weren't bringing in traffic, meaning product pages were missing out on interested institutional buyers.
Technical Roadblocks
- A critical security issue and malware cleanup needed immediate attention to protect user trust and fix search engine indexing.
- Essential search architecture—like schema markup, correct meta tags, and indexable blogs—was missing, keeping the site from meeting Google’s E-E-A-T(Experience, Expertise, Authoritativeness, and Trustworthiness) standards.
Shaping the Digital Experience
- The platform had an opportunity to better showcase the brand’s true capabilities and product catalog.
- The user journey needed more intuitive navigation and clear, non-intrusive CTAs (call-to-actions) tailored for B2B procurement teams.
Content Infrastructure
- Without an active blog or an internal linking strategy, there was no clear pathway to build topical authority or capture long-tail industry keywords.
The Strategy: A Full-Stack Website and SEO Transformation
1. Website Revamp, New Product Pages, and Security Overhaul
- Scanned and cleaned the malware-infected website, eliminating all security threats
- Restored site integrity, strengthened the backend, and re-established search engine trust
- Conducted in-depth competitor analysis to identify industry trends and design elements resonating with the target audience
- Created a detailed UI/UX plan with wireframes for intuitive navigation and clear information architecture
- Developed visual identity aligned with brand guidelines for a consistent, professional presence
- Executed a professional product photoshoot to showcase the infusion pump range
- Built a comprehensive product cataloguing system with detailed information across categories
- Added a dedicated product page for the Blood and Fluid Warmer to reflect the growing portfolio
- Placed strategic CTAs throughout the site to drive inquiries, demo requests, and quote submissions
WarmJet IV — Blood and Fluid Warmer Product Page
A dedicated product page was built for the WarmJet IV, Akas Infusions’ new line for the prevention and treatment of hypothermia, designed and engineered in India for Indian healthcare needs.
- Opened with a condition-education section explaining hypothermia risks and how fluid warming prevents patient harm, building clinical credibility before introducing the product
- Highlighted key product features including reduced heat dissipation, over-heat protection, suitability for medium flow rates, and a lightweight portable design
- Dedicated section for the WarmJet IV Plus variant addressing heat dissipation at the patient line, supported by a 1-metre latex-free silicone tube wrap that keeps fluid at the ideal temperature from start to finish
- Included a downloadable brochure and demo booking CTA to capture both research-stage and decision-ready institutional buyers
- Designed with a dark, premium aesthetic distinct from the rest of the site, reflecting the clinical seriousness of hypothermia prevention
- Structured every section for both user conversion and search engine indexing with condition-specific keywords and schema-ready content
New Product Page: Hello DVT Pump
Developed a dedicated Hello DVT Pump page to target the growing Deep Vein Thrombosis prevention segment.
- Added DVT (Deep Vein Thrombosis pump) education content to build clinical trust and improve user understanding.
- Highlighted key features like 22+ language support, 24-hour battery life, smart garment detection, and AKAS Healing Frequency Therapy.
- Created product comparison sections, downloadable brochures, and garment selection options.
- Optimized the page with condition-specific keywords and SEO-friendly structure to improve visibility and conversions.
Insights Blog Section
Built a dedicated Insights blog section to transform the website into an informative healthcare resource.
- Published 19+ SEO-optimized articles targeting buyer and clinical search intent.
- Covered topics like infusion pumps, fluid warmers, ICU workflows, neonatal care, distributors, and DVT prevention.
- Targeted high-intent keywords such as "Top Infusion Pump Manufacturer in India" and "Syringe Pump Price in India."
- Added internal linking to product pages to improve rankings and drive conversions.
2. Technical SEO Foundation
- Implemented schema markup for products, organization details, and contact information
- Rewrote meta titles and descriptions across all pages to align with user search intent
- Restructured header tag hierarchy for semantic clarity
- Submitted XML sitemaps to Google Search Console and resolved all crawl errors
- Improved site speed using WP Rocket: mobile performance from 2 to 67, desktop from 19 to 96
- Core Web Vitals improvements directly supported both rankings and user experience
3. Content Strategy and E-E-A-T-Led Blogging
- Committed to publishing two SEO-optimized blogs per month targeting top-funnel and high-intent queries
- All content built to meet Google's E-E-A-T standards, supported by expert insights and product data
- Strategic internal linking from blogs to product pages to improve crawl paths and pass authority
4. Keyword Strategy and SERP Optimization
- Mapped keyword intent across the full buyer journey from discovery to conversion
- Rewrote core product and landing pages with buyer-intent keywords placed naturally
- Applied location-based SEO to target regional institutional buyers and hospital procurement teams
- Structured content for Google's AI Overview inclusion with clear summaries, bullet points, and schema-supported answers
Results: Measurable Growth Across Every Metric
| Metric | Result |
|---|---|
| Overall Website Traffic Growth | 181.94% increase |
| Page 1 Keyword Rankings | 15+ high-intent keywords |
| Mobile Performance Score | From 2 to 67 |
| Desktop Performance Score | From 19 to 96 |
| AI Overview Eligibility | Under consideration by Google |
| Blog Articles Published | 19+ across clinical and buyer-intent topics |
| Product Page Visibility | Ranking organically for buyer-intent queries |
Beyond the numbers, the transformation delivered compounding business impact:
- Product pages and blog articles independently drive traffic and leads, not just the homepage
- The Hello DVT Pump page created a new conversion pathway into a high-growth clinical segment with zero previous digital presence
- Professional design positioned Akas as a trusted, innovative leader in the medical equipment industry
- Strategic CTAs and optimized conversion paths improved lead generation and inquiry rates across the site
- The brand moved from zero generic keyword rankings to page one visibility across infusion pumps, fluid warmers, and DVT devices
Conclusion
Akas Infusions entered this engagement as a credible medical device manufacturer with a damaged website and no digital presence. It emerged as a brand ranking on page one for buyer-intent queries, with a fast, secure, professionally designed, and E-E-A-T-compliant website backed by a content engine built for long-term organic growth and new product pages opening digital doors into categories that previously had no online presence at all.
For medical device manufacturers looking to build digital authority and generate qualified leads from institutional buyers, the path is clear: fix the foundation, build topical authority, expand into new product categories, and align every page with how real buyers actually search.
Ready to build a scalable SEO and web presence for your medical device brand? Let’s talk.
