About the Client
Rakki Interiors is a premium interior execution company founded in 2011 in Shenoy Nagar, Chennai, with its main manufacturing unit in Red Hills.
- Backed by Rakki Modular for manufacturing and Raakavi Build Mart for raw materials, giving the company full control over quality, timelines, and delivery
- Services spanning turnkey interiors, modular furniture, renovation and rework, space planning, and 3D visualisation
- Serves homeowners, businesses, builders, architects, interior designers, contractors, and channel partners
- Projects across residential and commercial segments with a client base built on precision, reliability, and on-time delivery
- A structured, multi-division company built for scale across B2C and B2B interior requirements in Chennai
The Challenge
Rakki Interiors had strong execution credentials, a growing project portfolio, and a multi-division business structure. But its digital presence did not reflect the scale, quality, or breadth of what the company offered.
- No professional website that communicated the full range of services and project capabilities
- No separate pages for individual services, making it impossible for visitors to evaluate specific offerings
- Residential and commercial projects were not showcased in a structured, portfolio-style format
- The company's three-division structure — Rakki Interiors, Rakki Modular, and Raakavi Build Mart — was not being communicated as a credibility differentiator
- Potential clients including architects, builders, and corporate developers had no digital touchpoint that matched the professional standard of Rakki Interiors' work
- The brand needed a website design that could serve multiple audience types simultaneously: homeowners, commercial clients, B2B partners, and job seekers
The Strategy: A Structured, Multi-Page Website Built for Conversion and Credibility
Pixel Studios developed and delivered a complete website development project for Rakki Interiors covering 20 pages across service, project, and brand sections, built on WordPress with Elementor and designed from scratch to reflect the brand’s premium positioning.
1. UI/UX Design and Brand Alignment
- Designed a clean, refined visual language aligned to Rakki Interiors' premium interior execution positioning
- Homepage built around a full-screen video hero communicating the brand's craftsmanship and spatial sensibility immediately on landing
- Typography, colour system, and layout structured to feel high-end without being inaccessible, matching the brand's dual audience of homeowners and B2B commercial clients
- Mobile-first architecture with fast load performance and responsive layouts across all 20 pages
- WhatsApp chat integration for immediate lead capture without relying solely on form submissions
2. Dedicated Service Pages
- Built individual service pages for each of Rakki Interiors' core offerings:
- Turnkey Interiors — complete end-to-end interior execution from planning to handover
- Modular Furniture — custom kitchen, wardrobe, workstation, and storage solutions backed by Rakki Modular
- Renovation and Rework — structured approach to space refresh and reimagining existing interiors
- Space Planning and 3D Visualisation — pre-execution planning and visual communication for clients
- Supporting Capabilities — covering flooring, ceiling, lighting, wall decor, curtains, and full scope execution
- Each service page was structured with a clear description, scope of work, and enquiry CTA, giving each audience segment a direct path from service discovery to consultation request
3. Residential and Commercial Project Pages
- Built separate project portfolio sections for residential and commercial work, giving each category its own dedicated page structure
- Residential Projects page showcasing completed homes with photography, space type, and project scope
- Commercial Projects page covering office, retail, and builder-segment projects with brand-aligned presentation
- Project pages structured to build credibility with both homeowners evaluating Rakki Interiors for their home and commercial clients assessing execution capability at scale
4. About, Gallery, Career, and Contact Pages
- About Us page communicating Rakki Interiors' founding story, three-division structure, manufacturing strength, and values in a format that built institutional credibility
- Gallery page with a curated visual portfolio across residential and commercial project photography, structured for browsing and inspiration
- Career page communicating Rakki Interiors' work culture and open roles to attract skilled interior execution talent
- Contact Us page with multiple contact options, office location, WhatsApp integration, and an enquiry form with event-type segmentation
5. Technical Build and Performance
- Built on WordPress with Elementor for a fully manageable, scalable backend the Rakki Interiors team can update independently
- SEO-ready page structure with clean URLs, optimised meta tags, schema markup for local business, and fast page load performance
- Integrated Google Tag Manager for analytics and conversion tracking across all enquiry forms and CTA interactions
- Secure hosting configuration with SSL and spam protection across all contact and enquiry forms
Results
| Metric | Result |
|---|---|
| Total Pages Delivered | 20 pages across service, project, and brand sections |
| Service Pages | Individual pages for every core service offering |
| Project Sections | Separate residential and commercial portfolio pages |
| Device Optimisation | Fully responsive across desktop, tablet, and mobile |
| Backend | Client-manageable WordPress and Elementor build |
| Lead Capture | Multi-channel enquiry via form, WhatsApp, and direct call |
| Brand Consistency | Unified visual identity across all 20 pages |
Conclusion
Rakki Interiors entered this engagement as a premium interior execution company with no digital presence to match its project quality. It emerged with a 20-page website design that communicates every dimension of the brand — from individual services and completed projects to manufacturing strength and career opportunities — in a format that works for homeowners, commercial developers, and B2B partners simultaneously.
For interior design companies, architecture firms, and construction businesses looking to build a website development that converts visitors into consultations, the model is clear: structure the site around your audience types, give every service its own page, and let the project portfolio do the selling.
Ready to build a website that reflects the quality of your work? Let’s talk.
