The ranking algorithm of Google is constantly evolving which keeps the Search Engine Optimization efforts on the edge always. The SEO tools that are used to provide the critical analysis of data help in reworking the strategies. The best SEO tools make it simpler and easier to ensure that your website is optimized for performance, as well as to manage and monitor your search engine rankings.
In this blog, we will look at the TOP 10 and Best SEO tools that are useful for agencies and site owners.
Let’s get to the list.
- What are SEO tools?
- Why use SEO tools?
- What are the Top 10 best SEO tools?
- Conclusion
Table of Contents
What are SEO tools?
Search Engine Optimization tools are software that assists website owners or marketing agencies to improve their website or their clients’ website visibility on Google through Search Engine Optimization (SEO).
With the help of SEO tools, one can identify opportunities, as well as weaknesses or issues impeding the ability to rank and increase visibility in the SERPs.
SEO tools can help you with Analytics, Keyword Research, Links, Local SEO, On-page SEO, Research, Rank Checking, Site Speed, and much more. To get the most out of SEO tools, you must first understand how to use them.
Why use SEO tools?
An SEO tool is essential for acquiring new customers as well as increasing traffic to a website. With SEO Tools, you can increase the visibility of your company’s website using advanced technical solutions.
Additionally, SEO tools can help you identify and fix Technical SEO errors, and identify keywords that you may not have thought of before. They will come up with related keywords and variations that can be used in various types of content.
One method is to conduct competitor analysis and the other method is to look at which terms your site already ranks for, where you rank, and which terms could benefit from visibility.
What are the Top 10 best SEO tools?
The Top 10 best SEO Tools include:
- SEMrush
- Ahrefs
- SERanking
- MOZ Pro
- Google Search Console
- Screaming Frog
- Ubersuggest
- SimilarWeb
- Keyword Hero
- Seobility
SEMrush is a software that assists businesses in carrying out digital marketing strategies such as SEO campaigns. With this all-in-one digital marketing platform, you can manage SEO, PPC, Social Media, Content Marketing campaigns, Website Monetization, Market Analysis, Content Creation and Distribution, and Website Competitor Analysis from one place.
SEMrush has successfully assisted many website owners and marketing agencies in understanding their competitors’ or their clients’ competitors’ SEO strategies to make better SEO strategies for themselves or their clients. With the help of SEMrush you can also identify trends within your industry niche. Furthermore, SEMrush can also assist you in identifying valuable keywords for your campaign.
Key Features:
Keyword Research – This feature helps you to find the best and most relevant keywords to drive traffic to your website.
On-page SEO – This tool helps in the optimization of a website’s structure, content, and meta tags in order to improve search rank positions and generate more organic traffic.
Competitor Analysis – With the help of this feature, you can Increase your website traffic and performance by using winning strategies that are adapted by your competitors.
PPC Keyword Research – With the help of this SEMrush feature, you can create the ideal paid search campaign.
Market Analysis – This feature of SEMrush helps you to analyze your position in the current or in the new market to stay ahead of your competitors.
Content Marketing – With the help of this SEMrush feature, you can create a strong content strategy by using data-driven solutions.
Rank Tracking – This feature helps you to track the daily evolution of your targeted keywords in your targeted locations.
Pricing:
Ahrefs is an SEO software that includes tools for link building, keyword research, competitive analysis, backlink audits, SEO strategies, content marketing, rank tracking, URL rankings, and site audits.
The majority of Ahrefs’ features are intended for marketing professionals. Ahrefs is a well-known SEO tool that people use to improve their Google rankings. Ahrefs is the second-fastest web crawler after Google. It has one of the best user interfaces.
Ahrefs can also be used to perform keyword research for Google, YouTube, and Amazon. Ahrefs is primarily used by owners of small businesses who perform SEO on their own website, SEO firms that work with a variety of clients, in-house marketers who manage marketing for their employer’s website, affiliate marketers who run multiple websites, SEO consultants who provide clients with advice on SEO strategies and many others.
Key Features:
Site Explorer – This feature will help you to examine the backlinks and keyword rankings of your competitors.
Keyword Explorer – With this feature, you can find the best and most relevant keyword ideas for your business from their industry database.
Site Audit – This feature automatically detects SEO issues on your website.
Rank Tracker – This feature helps you to track the daily evolution of your targeted keywords in your targeted locations on desktop and mobile devices.
Content Explorer – This feature helps you to look for content ideas and link opportunities.
Pricing:
There are four paid plans offered by Ahrefs. Among the four plans, the lite plan costs $99, the standard plan costs $199, the advanced plan costs $399, and the Enterprise plan costs $999. You can pay monthly or you can pay annually and if you pay annually then you will get a free subscription for 2 months. You can also try out the product by purchasing a 7-day trial for $7.
Key Features:
Keyword Rank Tracker – This feature helps you to understand how your pages are ranking for your target queries.
Keyword Research – With this feature, you can find the best and most relevant keyword ideas for your business from their industry database.
Backlink Checker – This feature helps to analyze referring domains, linking pages, and anchor texts of any website.
Backlink Monitor – With this feature, you can keep an eye on the status of every backlink which is related to your website.
Competitive Research – With the help of this feature available on SE Ranking, you can increase your website traffic and performance by using winning strategies which are adopted by your competitors.
Website Audit – You can use this SE Ranking feature to conduct a website audit to identify every critical and minor issue that is preventing your site from ranking on the top.
On-Page SEO checker – This SE Ranking feature can be used to determine how well your web pages are optimized for a specific query.
Pricing:
Moz Pro is a one-stop shop for businesses to manage all aspects of their SEO campaign. It’s an excellent supplement to Google Analytics.
It was created to help start-ups, small businesses, and agencies. This SEO software is web-based and has an easy-to-use interface. It is beneficial for Link Explorer, Keyword Explorer, Keyword Ranking, Competitive Research, Domain Analysis, Crawl and audit websites, creating custom reports, and Spam Score. It also aids in the discovery of link opportunities and the creation of custom reports.
Key Features:
Link Explorer – This feature will assist you in finding new links and also will help you in maximizing the effectiveness of the existing ones.
Keyword Explorer – This feature will assist you in targeting keywords with high keyword volume and difficulty metrics strategically.
Keyword Ranking – This feature allows you to see what searchers around the world see by tracking local and national searches. You will also receive a comprehensive picture of how you rank for your keywords based on their Search Visibility score.
Competitive Research – With this feature, you can identify your top SERP competitors. You can also find out what your competitors are using to rank for relevant keywords. In addition, you can also determine your keyword gaps by understanding your competitors’ top keywords and their impact on the website traffic.
Pricing:
Google Search Console is a free platform that anyone with a website and with little SEO knowledge can use to monitor and improve their organic presence.
In June 2005, the Google Search Console (formerly Google Webmaster Tools) was released as Sitemap, an XML tool.
Google began adding non-sitemap features and metrics to Sitemap in November of the same year, including query statistics, crawl statistics, errors, and index statistics. Sitemap was renamed Google Webmaster Tools in August 2006. And it is now well-known under the new name Google Search Console.
It’s a great tool for fine-tuning strategy. Data from Google Search Console can help your company discover new ranking opportunities, improve performance, and learn how people are finding your website. As a result, it is a must-have tool for any company that relies on its website to generate leads through organic traffic.
Key Features:
- You can submit and review a sitemap.
- The web property's owners and associates can be added or removed from the Google Search Console.
- You can view statistics about when Googlebot visits a specific site and you can also check the crawl rate.
- You can include both internal and external links to the website.
- It will notify you of any problems with your website and will also assist you in repairing it.
- You can examine your site's impressions, clicks, and ranking on Google Search Console.
- The URL Inspection Tool is another feature of Google Search Console.
Pricing:
Google Search Console is a free service offered by Google.
The Screaming Frog SEO Spider is a crawler that assists in On-Page SEO improvement by extracting data and auditing for common SEO flaws on your website.
Screaming Frog SEO crawling software can perform broken link searches, temporary and permanent redirect searches, metadata analysis, duplicate content searches, review robots.txt and other directives, XML sitemap creation, site architecture analysis, scanning all subpages within your website, exporting, and integration with external tools such as Google Analytics and Google Search Console, and much more
Key Features:
Find Broken Links – This Screaming Frog feature assists you in locating broken links and server errors on your website. You can also export the errors and source URLs to fix them later or send them to your developer.
Audit Redirects – You can use this Screaming Frog feature to detect redirect chains and loops, or you can also upload a list of URLs to audit during a site migration.
Schedule Audits – This Screaming Frog feature allows you to schedule crawls to run only at predefined intervals and to automate export of crawled data to any location, including Google Sheets. Alternatively, you can completely automate it using the command line.
Compare Crawls & Staging – This Screaming Frog feature will assist you in tracking the progress of SEO issues and opportunities, as well as seeing what has changed between crawls. You can also use advanced URL Mapping to compare staging and production environments.
Integrate with GA, GSC & PSI – This Screaming Frog feature allows you to connect to the Google Analytics, Google Search Console, and PageSpeed Insights APIs and retrieve user and performance data for all URLs in a crawl for greater insights.
Pricing:
There are two plans offered by Screaming Frog . Among the two plans, free and paid plans. the free plan is free of cost with find broken links, errors & redirects, analyze page titles & meta data, review meta robots & directives, audit hreflang attributes, discover exact duplicate pages, generate XML sitemaps, site visualizations, crawl limit upto 500 URLs and this plan’s license will last for 1 year after which license renewal is required.
The paid plan costs $209/year with find broken links, errors & redirects, analyze page titles & meta data, review meta robots & directives, audit hreflang attributes, discover exact duplicate pages, generate XML sitemaps, site visualizations, unlimited crawls, scheduling, crawl configuration, save crawls & re-upload, JavaScript rendering, crawl comparison, near duplicate content, custom robots.txt, AMP crawling & validation, structured data & validation, spelling & grammar checks, Custom Source Code Search, Custom Extraction, Google Analytics Integration, Search Console Integration, PageSpeed Insights Integration, Link Metrics Integration, Forms Based Authentication, Store & View Raw & Rendered HTML, Store & View Raw & Rendered HTML, Free Technical Support and this plan’s License will last for 1 year after which license renewal is required.
Ubersuggest is a straightforward keyword research tool that uses data from Google’s Keyword Planner to generate keyword suggestions based on the keyword request you provide. The tool also provides useful data for each keyword, such as search volume, CPC, and level of competition. Ubersuggest’s ability to filter out irrelevant keywords from search results is one of its excellent features.
Key Features:
Domain Overview – This Ubersuggest feature provides insight into the strategies that are working for others in the same market, allowing you to adopt them, improve your strategies, and gain advantage.
Top SEO Pages – By using this Ubersuggest, you will be able to see which of your competitors’ pages are ranking for popular organic keyword phrases and which are popular with social media platforms such as Facebook, Instagram, and Twitter.
Keyword Suggestions – Ubersuggest generates hundreds of keyword suggestions for you. For each keyword, you’ll also be able to see the volume, competition, and even seasonal trends. To make things a little easier for you, they generate a list of keywords which will be based on what is working for your competitors and what people are searching for in Google.
Content Ideas – This Ubersuggest feature generates a list of top-performing content pieces for any given keyword, allowing you to write about topics that people are actually interested in.
Backlink data – With this Ubersuggest feature, you can now see the exact content in your space that people are linking to. Then you approach each of these sites and request that they link to you.
Pricing:
Among the three life-time paid subscription plans, the Individual plan costs $120/month, the Business plan costs $200/month, the Enterprise/Agency plan costs $400/month with 30-day money back guarantee.
Similarweb provides AI-powered SEO software that monitors web and mobile app traffic. It allows you to keep track of your competitors’ website traffic volumes, referral sources, demographics, page views, bounce rate, and more.
Key Features:
- Similarweb can help you find some of the top performing and trending keywords.
- Similarweb tools gives you detailed traffic driven data that can be downloaded as a report.
- Similarweb can assist you in analyzing the engagement metrics of multiple sites.
- On a monthly and daily basis, Similarweb provides you with unique visitor data.
- Similarweb provides you with a feature where you can create dashboards to get quick access to analysis metrics.
Pricing:
Keyword Hero is a tool that makes keyword research much easier for the website owners and agencies. Keyword Hero is used by website owners and agencies in tandem with Google Analytics to determine which keyword generates the most traffic on their website. Keyword Hero offers advanced keyword data, revealing all organic keywords as well as session metrics. So, when customers/potential customers visit your website, you’ll be able to analyze bounce rate, average time spent on the page, conversions, and other key performance indicators (KPIs). This will put you ahead of the game because you will know which keywords are performing well, allowing you to focus more on those keywords and incorporate them into your landing page for better search results.
Key Features:
Keyword and Traffic Analysis – Keyword Hero assists you in determining how much traffic and conversions you receive from your intended target keywords.
Site Structure and Content Optimization – This Keyword Hero tool will help you optimize specific content on your landing pages.
Boost your Organic ROI – This Keyword Hero tool will assist you in driving traffic, conversions, and revenue from your organic channel.
Pricing:
Seobility is an all-in-one SEO tool that allows you to monitor and analyze your website. Seobility, with its daily updates and link building tools, assists website owners and agencies to improve their search engine rankings.
Seobility crawls all linked pages to examine your entire website. Pages with errors, On-Page optimization issues, or content issues, such as duplicate content, are gathered and displayed in each check section. You can also analyze all problems on a single page by using their official page browser.
Each of your projects is crawled and analyzed on a regular basis by their crawlers in order to track the progress of your website. They will also send you an email about the status of your website if there are any server errors or major problems.
Key Features:
On-Site Audit – Seobility crawls your entire website and follows all internal and external links which are there on your website.
Rank Tracking – This Seobility feature monitors your keyword rankings on a daily basis across various search engines and at the country or city level.
Backlink Checker – This Seobility feature tracks your SEO backlinks, as well as your competitors, and finds link building opportunities for you.
SEO Checker – This Seobility feature assists you in testing the SEO of your website. It also provides helpful hints for improving your website’s optimization and ranking.
Pricing:
There are three paid plans offered by Seobility. Among the three plans, the basic plan is free of cost, the premium plan comes with a 30-day free trial and $50/month afterwards, the agency plan costs $200.
