Many businesses are unsure of how to go about building their online presence. Reasons? myriad factors come into play especially the continuity & budgets. There are no restrictive rules or business templates that define the plan of action. We have seen businesses with a single web page and a simple campaign doing far better than digital monoliths. This is because they change quickly and connect with the people they impact. Based on our experience, here is the list of options available for different budgets for successful Digital Marketing.
Table of Contents
Rs.1,000-Rs.2,000 per month :
Any complex business can be communicated effectively in a single page. Your objective here is to get on www & get listed on search engines. Not stopping with creating the website, the effort must be to keep it current & updated with details like phone no, address, products/services, testimonials amongst others. If you are not doing anything else, strongly consider doing this alone. Check out our Magic of Single Page offer for some cool options to get started.
Rs.4,000-Rs.5,000 per month :
Some more budget? You can consider scaling up their website to more pages. More content means more convincing power & also better for search engine optimization. Your objective here is to retain the users for a longer time with compulsive content about your products/services, news & events, articles, case studies etc. You can still opt for template-based websites to keep costs low without compromising on regular updates.
Rs.7,000-Rs.9,000 per month :
At this stage, you can consider two options. Either a custom-designed website or driving traffic. Customised websites help you stand out from your competition while driving traffic to your template based website can still yield the same results. You can invest the excess money on SEO; choose 5+ keywords that are highly relevant to your business and start campaigning. You can, alternatively, have monthly email campaigns targeting your customers and prospects.
Rs.10,000-Rs.20,000 per month :
Once your website is getting the required traction, you should leverage your content production. Your objective here should be to engage with your audience. Better articles, videos, demos, testimonials and case studies help in keeping users hooked to your site. Try getting up good blogs too for your users; content such as blogs help in optimizing your website keywords to great effect.
Rs.20,000-Rs.40,000 per month :
At this stage, you can effectively define your different target audiences and fine-tune website content to meet their needs. Go for creating landing pages specific to the target customer’s problems. It all boils down to having a tight digital marketing strategy. This phase involves trial & error to understand the online behaviour of customers specific to your products/services. Keep improving your campaign to decrease cost per lead or cost per customer acquisition.
Rs.50,000 per month onwards :
Apart from an effective website which is regularly maintained plus SEO on 15+ researched keywords, at this stage, every additional penny can be invested on online media prudently. Regularly testing and measuring your campaigns and scaling them up with paid marketing channels help in catapulting your brand. Understanding your users comes with analytical insight into their behaviours and motivations. It is important to plug the visitor drop-offs quite early in all your campaigns; expert help comes a long way here.
Whatever be your budget, you can create an effective online presence with experts. At Pixel Studios, we help you get your business farther using the power of Digital. You can get in touch with us at contact@pixel-studios.com! Whatever be your budget, we are happy to help.
