Indira IVF: Bridging the North-South Divide with Localized Digital Marketing
Challenge Indira IVF, a well-established brand in North India, struggled to resonate with audiences in Southern cities like Chennai, Hyderabad, and Bangalore. Their northern identity hindered local connection, leading to low brand awareness and footfall. They needed a local agency to manage their entire South India promotions and digital marketing, focusing on: Vernacular Content: reate…