A B2B Aftermarket migrates to B2C, on the digital platform!
Brakes India’s TVS Girling, the largest selling brand in the brakes business, was already synonymous with quality when in the early 80s it emerged as the pioneer with a first-mover advantage, in a market with the earliest and widespread network of distributors pan-India. TVS Girling continues to hold the largest share of the Aftermarket, dominating…