As we enter into the vastly competed arena of digital content marketing, the mantra is to differentiate or die. Some strategists advise the incorporation of digital marketing trends in the strategy to aid targeted marketing. These strategies are so vast in nature that they include every marketing channel in the domain of digital marketing, and…
The Scenario Trivitron Healthcare stands as the largest medical technology company of Indian origin offering 360 degrees solutions in Laboratory Medicine, Imaging – Ultrasound Machine, Critical & Cardiac Care, Operating Room, and Ophthalmology along with providing expert consulting services. The Challenge As an international brand, Trivitron needed to establish a strong brand presence online via…
The Scenario Eva’s range of personal care products (Talc, Deodorant and Skincare) aims at providing personal care products that teenagers desire to use on a daily basis. Eva’s ever-expanding ranges of care products tend to deliver exceptional quality, benefits and experience. The Challenge Eva, A youthful deodorant brand aimed at teenage girls wanted a…
The Scenario Our first mission was to revamp their group sites to give an artistic and modern look. We redesigned and developed their corporate, medical service, fitness, and wellness forum sites. A landing page was created for their home healthcare site along with a Facebook page. The Challenge Radiant approached us with a vision…
There is a thin line between raising your bootstrapped start up to the stature of a fully functional and profitable business. This thin line is blurred out through the functioning of a Holistic Digital Marketing firm that can help your business realise its ultimate potential and monetize the same. The digital marketing storm originated ever…
Making improvements to your ecommerce site to maximize sales is an on-going process. There are elements driven by market factors, technology, consumer, and even design among others that impact sales realization. Getting expert help from an ecommerce application development company can help you to optimize different elements of your site for better performance. An ecommerce…
Why does your business exist? What is your business’s purpose? In the grand scheme of things, one can say that the purpose is to solve the problems faced by your customers. Where the customers and their problems go, the fate of your business flows. By identifying and reaching more people facing the same…
Television commercials, radio spots and print ads are nostalgic but are they inducing?Not anymore!No wonder some messages fizzle out because brands do not take the effort to transition from providing entertainment or infotainment, to engaging effectively on Social Media platforms. Social Media Marketing triumphs over Traditional Marketing solely for the reason that it allows for…
In today’s age of the Internet and globalization, and with access to computers, tablets or mobiles, customers have access to information anytime, anywhere. What CEOs and Brand Gurusmust remember is that everyone can influence the image of their brand, including their Social Media Agencies and should hence handpick the one with the most distinct qualities.…
It is very important to measure the effectiveness of your website, since it is the identity of your business. Your website is an important marketing and sales tool, and sometimes poor sales can be greatly attributed to a website. The metrics are the number of hits on the website, website ranking on search engines, number…