It is very important to measure the effectiveness of your website, since it is the identity of your business. Your website is an important marketing and sales tool, and sometimes poor sales can be greatly attributed to a website. The metrics are the number of hits on the website, website ranking on search engines, number…
Many businesses are unsure of how to go about building their online presence. Reasons? myriad factors come into play especially the continuity & budgets. There are no restrictive rules or business templates that define the plan of action. We have seen businesses with a single web page and a simple campaign doing far better than…
Building and maintaining a corporate website requires professional help; however, this is one of the most overlooked aspects among most businesses. Today, a slew of website creation tools— Wix, Weebly, Squarespace, etc—enables you to create your own website. They come with design templates and layouts that are easy to use and affordable. You don’t need…
As the CMO of a construction and building materials manufacturing company, your challenges are complex because different stakeholders influence your strategy. Their needs are different, and so are their digital journeys. For your brand to successfully establish itself in the minds of consumers, your digital marketing efforts should include different approaches and focus on different…
In an atmosphere where even huge businesses are struggling to find space and presence in the digital universe, you as an entrepreneur must make sure that your organization is not left behind in the race. Having a digital checklist will not only help you gauge your company’s digital strength but paves way for immediate, smooth…
You’ve finally found that agency. Hours and hours of research and referrals have led you to the digital marketing agency you believe that will share your passion and help build your dreams. Even the famed Steve Jobs wanted his old dear agency when he was reinstated as the CEO of Apple. That is the bond…
‘Digital’. It’s the rage word around town and businesses are banking on it. The craze around the term ‘Digital Marketing’ is undeniable given that most of your consumers are spending their time on social media platforms. More than ever before, digital marketing today can catapult your business to the next level in this evolving market…
If you’re a startup or a business owner looking to increase your brand visibility among consumers, thereby amp up walk-ins/ enquiries or close sales – then social media management services or campaigns can help you achieve your goals.. As casual as ‘social media’ might sound, successful campaigns don’t just spring up out of nowhere. A…
Digital has not only revolutionized how customers consume data to perform a plethora of activities, from comparing prices to scouting for best offers, but it also has radically transformed how the corporate world conducts business. It is here to stay and influence corporate governance ever greater. The journey toward digital transformation may seem rather expensive,…
The Scenario The client is a leading LED bulb manufacturer that is also a pioneer in the field. It carries out the manufacturing at a sprawling factory, complete with all the latest equipment. Product-specific operations include machining, die-cutting, PCB-boarding and diode manufacture among others. The company has zero tolerance for equipment downtime. The tools and…