Anyone can create a website overnight with the help of a couple of tutorials and marketing tools from the internet. But, the thought process involved in launching an eCommercewebsite demands the union of expert minds – brand strategists, thought leaders, content curators, out-of-the-box designers and experienced web analysts. In other words, all the minds that belong in a digital marketing or ecommerce website development company.
Basically it all boils down to one thing, how do you present yourself and engage an audience on an ecommerce platform. Every online seller is brushing his grey cells to come up with a unique personal experience every website visitor would never forget. Mind you, getting there is no cake walk. It takes a lot of brainstorming with the creative team, website team, social media team and the product team to create that spark in an eCommerce campaign.
The phrase ‘How do I launch my eCommerce website?’ has been doing the rounds for quite some time now. So here are our top secrets of success.
Identifying the Target Audience
Clarity in target audience is the need of the hour. Your offerings must be aligned to a particular set of people, and must appeal to them, so that they visit your website. That doesn’t mean you go all out flashing ads in every web page he or she visits.The idea really is to track and understand his needs to buy a product.
For instance, you can speculate by his Facebook and Instagram timelines, the pages they like and the interests they express. You may have a potential lead, but it is entirely upto your website’s outlook to turn that lead into a conversion. Investing in a good website development team that is well intimated of all these trends should be a good starting point.
Include more payment options
Remember, a user visited your website because he was convinced that he had found what he was looking for. So, you may want to get rid of unnecessary clutter on your website or give him more reasons to not bounce back. It could be as simple as reducing the frequency of sponsored ads, orgiving more than one payment option to the customer as it would give himmore flexibility for that matter. Sticking to one mode like a purchase can be made only by signing up is a ticking time bomb. It needs to be cleansed off to improve the overall user experience.
Keep it simple, but elegant
The benefits of an eCommerce site are endless. You get a clear visibility of what the customers want, and you get to recommend products based on their preferences. This real time suggestion is a feature absent in physical stores. Keep the website simple and elegant. Take care of the aesthetics and make sure that you portray a uniqueness in design that captivates your customers. When you set such high standards to your website and the company, the traffic pours in like a swarm of bees in a beehive. The market for niche products are very rare, and an eCommerce site will make wonders if it sold in that platform. A good site, with niche offerings and a dedicated patronage is the ideal recipe for success.
Shell out some exciting deals often
Let see the next secret of success for Launching an eCommerce site. Introduce deals that the customers love and have been waiting for and establish a strong relationship. Conducting a thorough market research on the competitor’s offerings and linking it with seasonal demand for certain products is a good executable strategy. The products on offer matter a lot, and if sold quickly, they create a new demand in the warehouses. Think with prudence on these strategies and come up with a plan that ticks all check boxes. No wonder a lot of major Indian e-retailers have come up with many successful campaigns in the past.
No doubt that launching an eCommerce website is a tedious process. It requires meticulous planning and action that shouldn’t get compromised or affected by external factors. But there is no reason why you shouldn’t plan on one at the earliest. Infact, we’ll give6 reasons why you should start your ecommerce business in 2020.
Have a proper checklist in place and share it with us. We will add in a few more points and best practices from our end.What will follow is a discussion on the best ecommerce website package suitable for your business.
Launching an eCommerce site is a tedious process. It requires meticulous planning and action that shouldn’t get compromised or affected by external factors. Visit as many eCom sites as possible, prepare a proper checklist and share it with your web agency. Probably, they will add a few more points and best practices from their side. A discussion with them on the same will enhance your eCom site in a better way.
Originally published Jan 12, 2020 11:00:00 AM, updated May 28 2020