Television commercials, radio spots and print ads are nostalgic but are they inducing?Not anymore!No wonder some messages fizzle out because brands do not take the effort to transition from providing entertainment or infotainment, to engaging effectively on Social Media platforms. Social Media Marketing triumphs over Traditional Marketing solely for the reason that it allows for buyers and brands to build strong communities around each other
Brands are jumping on the Social Media Marketing bandwagon. 73% of marketers believe that their efforts through social media marketing have been very effective for their business. (Buffer, 2019).Here, we focus on some of the advantages of social media marketing over the traditional one.
One of the most unique advantage of social media marketing over any other types of marketing is the audience engagement. Through social media, we can create a two way communication between the audience and the company. This lets a company to question their audience and get their feedback and the vice versa, also a business can get instant access to positive or negative feedback which gives insight on the customer perspective about the product or the brand.
Increased Brand Visibility
Every time you syndicate a new content on social media sites, it increases your brand visibility. Social media can be your new channel to voice your brand and content. The chances of getting potential new customers or fans are very high. Building up a huge and loyal fan base is much easier in social media marketing over traditional way.
Learn & Target Audience More Effectively
For any marketing campaign knowing and understanding your audience is most important part for a marketing campaign to run successfully. With the latest tools and Insights offered by various social media sites, you can study your audience. Various aspects like, online behavior, demographics, language, country, Etc; can be learnt.
With the above learnt knowledge you can easily target your audience for the product you want to market or sell. By this way you can make your campaign more effective with less cost.
Get New Customers
The chances of getting new customers are much higher in social media marketing than the traditional way. Social media sites allow businesses to target audience and seek out potential customers.
According to a report.
- 54% of social browsers use social media to research products (GlobalWebIndex, 2018).
- 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing, 2018).
Social Media Marketing is a great and cost effective way to showcase your brand in front of potential customers. Nowadays top social media sites allow more advanced but yet affordable advertising choices. You need to choose the best social media platform for your business and audience to run the marketing campaign successfully.
The potential reach of an advertisement is very high in social media marketing over the traditional ways for a fixed budget.
Here is a graph explaining the same in detail.
Increase in Traffic & SEO Rankings
When you run an ad campaign or share something on social media, you have a higher chance of giving the users a reason to click through your website. The more interesting & attractive your post, is the better will be the results.
Since you get quality backlinks & traffic from social media marketing, this will eventually increase your SEO rankings & website visibility.
Tip : Using trending #Tags in your post will give you more reach & engagement, eventually increasing the traffic to your website.
To know more about how to build an effective social media ad campaign, read 5 Must-haves for an Effective Social Media Ad campaign.
Originally published May 03, 2016 16:24:00 PM, updated Jun 02 2020